Founded by Sandrine Seguin, SEGUIN is born from her love for fashion and her desire to help women shine. Growing up in a small Canadian town, she dreamt of expressing herself through her clothes. She believed true strength is being yourself, no matter what others think. In her teens, she found her glow in fun, flirty, feminine styles—yet she couldn’t find them nearby, so she searched online. That passion led her to study fashion marketing and dream of her own brand. Now, SEGUIN’s mission is simple: to make women feel confident and beautiful in their femininity.