Founded by Sandrine Seguin, SEGUIN was created out of her love for fashion and desire to help women embrace their femininity. Growing up in a small town in Canada, Sandrine had a desire to express herself through the clothes that she wore. Even then, she knew that honoring who you are regardless of what other people think is a true testament of strength. Experimenting with a lot of different styles, she finally came to realize in her teen years her authentic self shined when she dressed fun, flirty, and feminine. Slowly realizing there wasn’t anywhere near her that sold this type of clothing, she would often hunt the internet for brands. Because of this, she decided to obtain her degree at Lasalle College in fashion marketing. There, the dream of having her own label was born.As time has gone on, Sandrine realized the bigger mission of her brand: to help women feel empowered in their femininity.